Project: Xola Consulting Operator Advocacy Program
A growing sector of travelers want to experience culture, nature and adventure in rural and remote areas of the world, but they have no way of finding out about places off the radar. Small tourism operators–such as two Jess worked with in Newfoundland and Argentina–offer an incredibly unique and authentic local experience, but need support to find partners and clientele.
Jess founded and led the program at Xola Consulting to support individual operators worldwide by utilizing key networking channels, implementing social media strategies, and developing and structuring content. She identified partners across countries and sectors, and authored articles and applications to build social media profiles and increase and sustain lead generation for small companies.
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